"Why", is the biggest motivating factor propelling high achievers the world over to new heights. It always has been, always will be.
If the "why" of a project is truly bought into, by all parties involved, the obstacles encountered in reaching the goal will be easier to overcome then if the "why" is vague.This is the reason it is so important for a company, large or small, to have a mission statement. A mission statement is the why you do what you do, boiled down and stuffed into a nutshell. In other words, it is a concise statement of the values that you operate from and the direction you are headed. But mission statements aren't solely relegated to the business world, it is also beneficial in our individual lives to take advantage of this power of "why". You can develop a personal mission statement that encompasses your values and passions stating the "why" for your life. As you mold your life around your mission, you will begin to sense that your desires for purposeful living are being realized, making Monday mornings considerably easier to dive into. Whereas if you are simply coasting, almost all aspects of your life will lack fulfilment due to to the lack of purpose. Then instead of a statement of "why", you will be asking, "why me?"
In overcoming addictions and making better choices, the "why" will often be the deciding factor between recovery and relapse. Check out the examples and see the difference.
"I need to quit smoking"
"I'm going to quit smoking so I will be able to meet and play with my grandchildren"
"I should go on a diet"
"If I don't lose 100 lbs the doctor says with my family history I will more than likely develop diabetes."
"I know I drink too much, I should quit or cut down"
"I love my family and I realize that my drinking is tearing us apart, it's time to quit"
The incredible power of why. If your "why" is honestly defined, elaborated on and more important to you than your "why nots" there will be nothing to stop you. What is your "why"? Define it! Own it! Why not?
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